The following applies uniformly to the tools described below: they are only used with your consent (Art. 6(1)(a) GDPR), which you can withdraw at any time with effect for the future via the cookie settings in the footer.
| Provider |
Purpose |
Legal basis |
Retention |
Opt-out |
| Google Analytics 4 (Google Ireland Limited) |
Web analytics, reach measurement |
Consent (Art. 6(1)(a)) |
Event data: 2 months; user data: 14 months |
Cookie settings |
| Meta Pixel / Custom Audiences (Meta Platforms Ireland Limited) |
Conversion tracking, remarketing |
Consent (Art. 6(1)(a)) |
per Meta policies |
Cookie settings; youronlinechoices.eu |
| Google Ads Remarketing / Customer Match (Google Ireland Limited) |
Interest-based advertising, audience matching |
Consent (Art. 6(1)(a)) |
per Google policies |
Cookie settings |
| Hotjar (Hotjar Ltd., Malta) |
Pseudonymized behavior analysis (heatmaps) |
Consent (Art. 6(1)(a)) |
per Hotjar policies |
Hotjar opt-out link |
| LinkedIn (LinkedIn Ireland Unlimited Company) |
Company profile link |
User-initiated click |
per LinkedIn policies |
Do not click the icon |
Google Analytics 4
Provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Evaluates pages visited, time spent and referring page; your IP address is shortened/anonymized before being transmitted to Google.
Meta Pixel
Provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, Ireland. Used for conversion tracking and building remarketing audiences. For Custom Audiences based on e-mail addresses, these are encrypted using a one-way hashing algorithm before transmission; Meta cannot infer the underlying plain-text data.
Google Ads / Customer Match
Provider: Google Ireland Limited. Shows website visitors interest-based advertising on other websites; for Customer Match, encrypted e-mail lists are matched against Google's user database to target existing customers within Google services.
Hotjar
Provider: Hotjar Ltd., Dragonara Business Centre, 5th Floor, Dragonara Road, Paceville St Julians STJ 3141, Malta. Used for pseudonymized analysis of user behavior (e.g., scroll depth, clicks as aggregated heatmaps); IP addresses are stored only in anonymized form.